Globalized markets, advancing digitalization, and increasingly fragmented consumer behavior are presenting companies with ever new challenges. Coordinated cooperation between all sales channels is becoming increasingly important in order to win customers and retain them in the long term.

In the three-year dual study program in Business Administration with a focus on Sales Management, you will optimally combine theory and practice to build up sound expertise in sales. During intensive practical phases, you will gain first-hand experience of the day-to-day business of the textile industry – including in the areas of e-commerce, sales, and retail – and gain valuable initial professional experience. The theory modules at DHBW Ravensburg will deepen your knowledge through practical teaching and prepare you specifically for managing sales processes, building customer relationships, and successfully implementing cross-channel strategies.

Your qualifications and skills include:

• High school certificate qualifying for university admission with excellent marks
• Very good grades in mathematics and languages
• Keen interest in economics contexts and processes
• Ability to work well on a team, reliability and a sense of responsibility
• Motivation and commitment
• Passion for fashion and lifestyle
• Interest in sales, customer relations, and cross-channel retail strategies

You can find more information about the dual study program directly on the website of the DHBW Ravensburg.