Would you like to be part of a successful and expanding company with top labels? The Brands JOOP!, Strellson and windsor. stand for fashion, trends and lifestyle.
For our headquarter in Kreuzlingen / Switzerland we are looking as soon as possible for a
CRM Manager (f/m)
In this exciting and varied role, you will be primarily responsible for developing strategic marketing concepts (retention, cross-selling and/or upselling) as well as formulating ideas and concepts for independently executing cross-channel customer relationship management campaigns in the fashion and/or lifestyle segment within the Holy Fashion Group e-business division. In the course of your duties, you will coordinate and evaluate data analyses, map customer journeys and prepare use-case models. Your range of tasks will also include helping to set up and develop a customer- and event-driven campaign management system as well as the CRM systems needed for this. In addition, you will be responsible for the development, analysis and evaluation of our databases with the aim of developing customer-relevant sales approaches. The final elements of your exciting job profile will involve designing CRM/campaign management processes and requirement definitions as well as preparing A/B tests for the continuous optimisation of campaigns.
Required experience and skills:
Successfully completed degree in business administration, business information systems or comparable advanced training
Specialised knowledge of the E-CRM field and operational marketing
Several years of experience in the planning, implementation and end-to-end management of direct & dialogue marketing campaigns (especially e-mails, newsletters and postal communications)
Proven expertise in the field of sales-oriented customer interactions and in the creation of customer records
Experience in the setting up and the development of automated campaigns using CRM tools (ideally Emarsys or similar), including corresponding technical knowledge
Excellent project management and methodology skills (SCRUM)
German to mother-tongue standard
Motivated team player with an organised, goal-oriented way of working
High degree of personal responsibility and self-reliance
Passion and enthusiasm for fashion and lifestyle
We offer you on-the-job training in a motivated team and a modern workplace within a successful group - an optimal basis for developing your career.
We are looking forward to receiving your application.